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The iconic, award winning Lee Stafford haircare line approached us to create the lead video content for their #POSITIVELEEPINK campaign along with the channel collateral for the release of their new product range ‘Hair Apology’.
Both campaigns had to embody the confident, quirky + fun loving personality of the iconic pink brand as well as showing the edgy, rock + roll side that carved it’s place in the British hair industry to begin with.
Additionally we created a series of audio idents for their multiple ranges as well as bespoke music to accompany their campaign content.
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