Lee Stafford is an award winning celebrity hair dresser, and owns one of the bestselling hair care brands in the UK. The products are instantly recognisable thanks to the bright pink packaging, distinctive scent and cute Staffy dog logo.
The final piece of the puzzle was audio branding. Used to create a consistent sound across all communications released from the brand, not only for the hair care range, but also for the Lee Stafford academies which train hair dressers across the UK.
Copper Brown created a single Audio signature and accompanying track, and re-worked these sounds to create unique identities for all of Lee’s Sub categories.
The brand were thrilled with the results and started to utilise them immediately.