Take a look at the bunny in this video. First thing’s first, it is the exact same clip four times in a row. Pay attention to not just how the music makes you feel… but how you feel about the subject matter.
Is the bunny the victim or the antagonist? Where do the others sit in relation to him? Are they in trouble or is he?
Then think about your own content and how the musical element sits with your product or service and ask yourself…
How important is the music to your campaign?